GOAL 1: Increase membership in DAV and
its Auxiliary and provide opportunities for individual participation by members.
DAV faces a risk of declining membership and decreasing individual member
participation. A number of factors contribute to this situation: fewer veterans
are eligible for DAV membership; aging members are less able to participate in
meetings and programs serving veterans; and younger potential members are less
attracted to fraternal organizations than previous generations.
- Create new and revitalize existing strategies and plans for recruitment
campaigns, and to motivate members to become actively involved.
- Develop new and enhance existing incentive programs for membership
- Review and assess membership customs, benefits, practices and categories
for compatibility with the DAV mission, technological advancements and sound
- Develop an online community for fraternal activities.
Maintain DAV's position
as the preeminent provider of professional service, advocacy and outreach
programs for veterans and their families.
Due to the changing service needs of veterans and restructuring by the VA, DAV
must be a proactive and responsive advocate before VA and other federal, state
and local agencies to ensure improvement in the provision of health care and
benefits for disabled veterans. VA's automated processes and restructuring, such
as the implementation of the Claims Processing Improvement initiative, will
affect how DAV delivers service in the 21st century.
- Continue to attract, train and retain qualified and committed career
National Service Officers and support staff employees.
- Maintain competitive wages, benefits and incentives.
- Ensure adequate staffing levels and sufficient resources to meet the
changing needs of veterans.
- Ensure the best use of current technology and business practices to
implement and support nationwide operations, programs and services.
- Enhance the Department and Chapter Service Officer Certification Program
to ensure the fulfillment of DAV's overall mission of service to disabled
veterans and their families.
GOAL 3: Recruit additional
volunteers to expand the range and improve the quality of services to disabled
veterans through a variety of DAV-sponsored voluntary service programs.
The core of our volunteer base must constantly be replenished. DAV volunteers
need to prepare and adapt their services to meet the changing environment within
VA and elsewhere.
- Create new volunteer opportunities and foster an environment in which
Hospital Service Coordinators, Department Service Officers, VAVS
Representatives and volunteers work together for the common goal of service to
- Encourage and support volunteer partnerships with public and private
- Publicize the Youth Volunteer Scholarship program to encourage more youth
participation and recognition.
- Develop tools, including the use of Web sites, for recruiting, informing
and retaining volunteers.
GOAL 4: Develop effective
leaders throughout the organization.
Continued effective, successful leadership is essential to the long-term
viability of the DAV. It is essential, therefore, that leadership training be
provided throughout the organization.
- Foster and develop leaders who are committed to DAV's mission, vision,
values and goals.
- Identify and put in place leadership best practices and know-how to
continuously improve service to veterans.
GOAL 5: Build government and
public awareness and support of veterans' issues.
Veterans' issues are not perceived as a national priority by our government.
Declining awareness and support of veterans' issues and years of inadequate
appropriations for VA have affected the viability of programs for our wartime
disabled veterans. DAV must increase efforts to restore veterans to their
rightful place as a national priority.
- Intensify efforts to shape public policy regarding veterans' issues by
increasing member participation in grassroots legislative efforts.
- Recruit influential public figures to speak out on veterans' issues.
- Publicize DAV volunteer and service activities by DAV Chapters and
Departments, as well as the National Organization.
- Expand public awareness outreach programs to inform and mobilize the
public to support and participate actively in DAV programs.
GOAL 6: Refine fundraising
programs with innovative methodologies to optimize results.
Changing demographics and methodologies of fundraising along with increasing
competition for donor dollars present significant challenges to DAV as
traditional methods of fundraising may not be as effective in the future.
- Expand the development of technology for donor-related data to retain the
current contributor base and cultivate additional sources of financial
- Evaluate, develop and implement effective marketing strategies and
objectives to enhance fundraising.